LIFT's 8 Rules
Our proven methodology identifies 8 key strategic creative checkpoints to ensure optimal response in any marketing channel.
Look at me
Cut through the clutter
What's in it for me?
Instantly engage the reader with a prominent hook
Honor the CTA
Ensure the offer and required actions are clear, eye-catching and intuitive
Benefits over features
Focus on your customer rather than your product
Work is a 4-letter word
Convey ease over effort
Break down barriers
Address potential audience objections
Build trust
Alleviate customer suspicion
Respect the brand
Brand outlasts offers—think long-term
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