Full-Funnel Subscription Growth for the New Yorker
Services:
Paid Digital & Social
Performance Google Max
Paid Search
Video
Direct Mail
Email
From sparking awareness to converting new and former subscribers, our strategy and creative approach helped deliver better paid media performance.
UPPER FUNNEL
Content-Centric Approach
66%
of subscriptions via article content
To engage prospective New Yorker subscribers, LIFT built a scalable paid social system that spotlighted high-performing articles. Using a flexible suite of creative templates, we quickly launched story-led ads designed to increase click-throughs and drive onsite subscriptions.
MID FUNNEL
Driving Demand
-13%
CPA
LIFT optimized Subscriber Acquisition Cost by shifting from article-specific promotion to broader editorial positioning.
Our editorial-forward templates featured categorized content across the New Yorker’s most recognizable offerings, including journalism, cartoons, games, and more.
LOWER FUNNEL
Driving Demand
9%
increase in subscriptions
Our offer-forward creative approaches achieved the best-performing ROAs at scale.
POST CLICK
Driving Conversions
12%
conversion lift
LIFT improved paid media post-click performance by creating new landing pages and subscriber conversion experiences that leveraged performance UX best practices.
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SAN FRANCISCO
240 Stockton Street
Suite 900
San Francisco, CA 94108
NEW YORK
254 W 31st Street
15th Floor
New York, NY 10001
