Services
Strategy
Social
Search
Data Analysis and Recommendations
To help EverQuote finish the year with a stronger pipeline, and hit the ground fast in Q1, LIFT built and launched a focused digital campaign with one goal: generate high-quality leads. Working against an aggressive timeline, LIFT handled everything end-to-end: strategy, media, creative, testing, and reporting.
43%
more leads than benchmark
The program combined responsive search ads, with 165 headline and description variations per set, with a highly targeted social push. Using our Digital Media Optimizer, we quickly identified what was working, dialed up the strongest tactics, and drove a lead-conversion rate twice the industry average.
30%
lower cost per lead
The campaign outperformed on every front. The testing-driven approach delivered high-quality leads at a cost well below goal, maximizing overall ROI.
A data foundation to fuel future growth
After launch, LIFT completed a 30-day lookback to surface clear, actionable insights by creative, audience, and tactic. EverQuote walked away able to leverage immediate results and with a practical blueprint for continued optimization—starting the new year with clear, proven direction and greater precision.
