Delivered 2024 - Top 3 Takeaways

In September, LIFT was invited to present Direct Mail insights at Guru’s Delivered Conference, the largest virtual direct marketing conference in the world. With over 7,000 participants, the conference gave us a great opportunity to share our DM experience and advice broadly. Presenting alongside big names like Barbara Corcoran and Neil Patel, our Chief LIFTer, Tim Carr, was in good company.

Here are our top 3 takeaways from Delivered 2024:

1. Direct mail is alive and well. Direct mail works.

Barbara Corcoran was spot on when she said: “Direct mail is a gift if done right”. That’s not only for consumers, but for marketers too—Delivered confirmed that DM has the highest open rate, best ROI, and best CPA.

84% of marketers agree that direct mail provides the highest ROI of any channel they use.
86% of Marketers receive their highest customer lifetime value from direct mail.
77% of 18-39 year-olds engage with at least 20% of their direct mail (higher than any other age group).
Direct mail has a higher average response rate when compared to mobile, email, social media, paid search, and display.

2. Combine Direct Mail with Digital for even greater results.

90% of marketers agree that integrating direct mail and digital channels positively impacts on campaign performance.
Direct mail paired with digital produces 28% higher conversion rates and can boost response rates by as much as 450%.
51% of 18-34-year-olds are likely to scan a QR code on a piece of direct mail and take action. Strongly consider testing QR codes for your next campaign.

3. Targeting + Creative are Key.

Your DM is DOA if you’re not reaching the right consumer with the right creative. The first and most important consideration needs to be how you will define and target the audience you want. Then you can focus on aligning the format, design, and content of your mailpiece… and optimize it for printing and postage costs. A cohesive approach to optimal targeting and creative testing will have a profound and measurable impact on response and ultimate ROI. At LIFT, we are innovating and automating the ways our audience targets technologies and creatively accelerates performance and insights for our clients. Reach out for a test drive.