Direct Mail Control Beater
Better direct mail performance guaranteed
A Diagnostic Tool for Better DM Performance
We use our proven methodologies to examine your current direct mail efforts and uncover an itemized list of test opportunities for better direct mail results.
LIFT's Direct Mail Track Record
Our approach has delivered dozens of new control packages for a range of clients, including:
LIFT's 8 Rules for Direct Mail Performance
Our proven methodology identifies 8 key strategic creative checkpoints to ensure optimal response in the direct mail channel.
How We'll LIFT
6 steps for higher performing direct mail.
STEP 1
Success
Assessment
Analysis of current control(s) along with past test learnings. Confirm KPIs mapped to target customer journey.
STEP 2
Audience
Insights
Identify your top target audience’s traits and behaviors.
• Values/Needs
• Awareness Level
• Barriers
STEP 3
Brand
USP
Establish how your brand and solution are the best choice for your target customers.
• Brand Values/Solutions
• Barrier Hurdles
• Competitive Offsets
• Claims/Social Proof
STEP 4
Define
LIFT Hooks
Establish top “hooks for engagement” to draw in interest and demand for your DM offering.
STEP 5
8 Rules
LIFT Analysis
Deep dive into how each LIFT Rule can improve response.
STEP 6
Opportunity
Summary
Ranked list of opportunities and predicted impact to guide and inform your new winning control package.
What You'll Get
Your choice between 3 levels of LIFT solutions:
LIFT Plan
Detailed recommendations including:
• Target audience insights
• DM Brand USP and LIFT hooks
• 8 Rules analysis
Opportunity summary
Creative Execution
New direct mail formats with copy and designs to test and win as your new control.
LIFT Guarantee
For the right clients, we’re willing to guarantee results for new creative test packages that go to market with LIFT recommendations.
Find Out How Our Control Beater Can LIFT Your Next Direct Mail Campaign
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NEW YORK
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New York, NY 10001
