Strength. Agility. Determination. Precision. Inspiration. 

No, I’m not describing this year’s Olympic athletes, but rather LIFT’s very own East Coast team during a nail-biting game of bowling at Frames Bowling Lounge in New York City. Divided into two teams—Team Blue and Team Yellow—the LIFTers gave their all, playing to each of their individual strengths. 

Shelby Shields, Associate Creative Director, showed her resourcefulness by using a winning bowling strategy from the hit Disney Channel original movie Alley Cats Strike (if you know, you know) to earn herself a spare. 

Senior Account Executive Nathan Gore demonstrated that practice really does make perfect, using his extensive bowling experience to earn him spares and strikes galore. Account Executive and Swifty extraordinaire Sarah Silva remained calm under pressure, putting together the perfect playlist for the occasion in no time at all. Our tenacious Studio Director Tammy Potakey stayed focused and got her first strike on the last frame.

Everyone left it all out there on the lanes, lifting up their team members and rising above difficult situations (gutter balls/questionable lanes). Which team came out victorious? I honestly can’t remember, because we were all having so much fun.  

From the office to the bowling alley, the East Coast LIFT team knows how to work together, play to our strengths, and have a good time.