Krista-Alef

Krista Alef

VP, Media & Strategy

Krista is an accomplished industry leader in direct-to-consumer marketing. With 20 years of experience planning successful integrated campaigns for top brands from AT&T to Netflix to The Washington Post, Krista makes her mark at the intersection of data-driven strategy and operations. You can find her perspectives in various trade pubs and at industry events. Outside of the office you will find her chasing the sun, always with a good book nearby.

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