THE LOGO
Our new branding maintains blue as the primary color, but we’ve updated it to feel brighter and more ownable.
The addition of new colors to our palettes such as yellow as an accent and grey also really helps our brand pop.
THE COLOR PALETTE
Our new branding maintains blue as the primary color, but we’ve updated it to feel brighter and more ownable.
The addition of new colors to our palettes such as yellow as an accent and grey also really helps our brand pop.
THE TYPEFACES
Both of our new typefaces are Google fonts so that we can easily work with them in different areas.
The primary font (OSWALD) is used in all caps and has a punch to it that helps our brand stand out.
Roboto complements as our secondary body copy typeface because it is clean and easy to read.
All in all, the new LIFT look is smart, modern, energetic—and a little edgy, too.
