Performance Media Offerings
Intersecting strategy and creative to deliver more customers and
ROI across media channels.
FULL-SERVICE PLANNING AND IMPLEMENTATION
FOR stronger MEDIA PERFORMANCE
Strategy, media buying, creative and analytics
all under one house.
Paid Social
Digital Display
SEARCH
Direct Mail
Native
Alt Media
Our Acquisition Media Response Levers
We optimize media performance with a focus on
these core “impact levers.”
Reach
Visibility + Clicks
Conversion
Reach
Behavior Targeting
Mobile vs. Desktop
Prospect vs. Retargeting
Ad Unit Formats
Tactic Frequency Triggers
Visibility + Clicks
Creative Approach
- Performance Design
- Full-funnel Messaging
- Animation, Video vs Static
Offer (Expressions)
- CTA Design and Copy
Conversion
Landing Page and Conversion Flow UX
Lead Nurture Experience
LIFT Media Offerings
- Current media strategy assessment with LIFT recommendations
- Customer journey mapping to drive meaningful connections throughout the funnel
- Cross-device and multi-touch media planning and execution, including display, social, native, video, CTV, print
- Direct mail list planning and buying
- Campaign response analysis, reporting and optimization
Benefit to you
- LIFT in ROAS with lower customer lead and acquisition costs
- Experienced category-specific planners and buyers who operate based on best practices and proven tactics
- Access to our proven LIFT Digital Creative Optimizer with creative directly informed by the strategy and media plan
- Dedicated analytics team to inform creative and media on a regular basis