Elevating the most iconic brands in media
Services:
Paid Media
Email
Direct Mail
Performance UX
Condé Nast tapped LIFT to help drive subscriber revenue growth for their family of brands including The New Yorker, Vogue, Vanity Fair, WIRED and Bon Appetit.
LOWEST PAID
MEDIA CAC
Our approach to paid media resulted in
best-performing Meta ads across a range of brands, including 22% lower for The New Yorker, 32% more efficient CAC for Vanity Fair and an 8% lift in conversion for the post-click LP and checkout experience.
13%
Increase in 5-year NPV revenue
By optimizing email engagement strategies, we boosted the 5-year net present value (NPV) revenue by 13%, ensuring long-term profitability and subscriber value.
$1M
Retained revenue
Our tailored Cancel/Save platform experience implemented across all Condé Nast brands effectively preserved subscriber loyalty, achieving a top-performing save rate. This initiative secured hundreds of thousands of dollars in retained revenue for The New Yorker publication alone.
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