Connecting more people to safer 
and smarter home security

Services:



Website
Paid Digital & Social

Performance UX 

Direct Mail
Email

Frontpoint tasked LIFT with re-engineering its owned and paid digital properties to deliver more direct online leads and customer conversions. Our new website end-to-end redesign generated an immediate lift in direct customers at a lower CPA.

Frontpoint-new
Frontpoint-2.2

35%

Lower direct mail CPA
dash-line

Our 8 Rules for Direct Mail Response more than doubled the previous control response rate while lowering cost per customer.

Frontpoint-3.2
Frontpoint-4.2

73%

Quote to customer conversion 
email series.
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Our revamped email communication series significantly converted more inbound leads.

Frontpoint-5
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