Dishing up fresh control beaters for the #1 meal kit delivery service

Services:



Direct Mail
Shared Mail
Microsite

We partnered with HelloFresh to combat creative fatigue and drive direct mail performance across their six distinct delivery service brands: HelloFresh, Factor, EveryPlate, Good Chop, Green Chef, and The Pets Table.

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HF-3.2

34%

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Lift in conversion rate for HelloFresh

Our 8 Rules for Direct Mail Response methodology helped lift signature HelloFresh brand's acquisition campaign response 27% while generating 22% lower CAC, and establishing a new control with higher ROI over several campaigns.

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HF-5

23%

Lift in reactivation for FACTOR_
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To entice former customers to come back to Factor, our Greeting Card creative approach featured a delicious combination of customer testimonials, proven winback messaging, and key brand benefits. This led to a 23% lift in customer reactivations over the control.

49%

Lift in conversion rate for Good Chop

To help upstart brand Good Chop drive interest and demand, we applied our best practice creative approach to a new customer acquisition test package. The new creative generated a tasty 49% lift and became the new control.

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