Services:
Direct Mail
Shared Mail
Microsite
We partnered with HelloFresh to combat creative fatigue and drive direct mail performance across their six distinct delivery service brands: HelloFresh, Factor, EveryPlate, Good Chop, Green Chef, and The Pets Table.
Our 8 Rules for Direct Mail Response methodology helped lift signature HelloFresh brand's acquisition campaign response 27% while generating 22% lower CAC, and establishing a new control with higher ROI over several campaigns.
To entice former customers to come back to Factor, our Greeting Card creative approach featured a delicious combination of customer testimonials, proven winback messaging, and key brand benefits. This led to a 23% lift in customer reactivations over the control.
To help upstart brand Good Chop drive interest and demand, we applied our best practice creative approach to a new customer acquisition test package. The new creative generated a tasty 49% lift and became the new control.
166 Geary Street
5th Floor
San Francisco, CA 94108
254 W 31st Street
15th Floor
New York, NY 10001