Delivering a healthier bottom line
Services:
Paid Digital & Social
Performance UX
Website
Video
Direct Mail
Email
We partnered with LendingClub Bank, America’s leading personal loan provider, to drive new loan conversions and increase engagement for both their direct mail and email channels.
Pushing the envelope
4
New direct mail controls
By pairing key audience insights with our proven LIFT approach, we established four new direct mail controls over the course of four test campaigns.
84%
Lift in new customers
By utilizing stronger, more impactful language and leveraging key emotional benefits, we achieved a significant increase in new loan issuances.
33%
Lift in repeat loan issuances
To create a harder working digital campaign, we leveraged winning direct mail messaging and modified it for email. By targeting current members with strategic-segmented copy, we were able to drive higher conversions and repeat auto loan issuances.
Want a Lift?
SAN FRANCISCO
166 Geary Street
5th Floor
San Francisco, CA 94108
NEW YORK
254 W 31st Street
15th Floor
New York, NY 10001
