Elevating the online security and privacy leader

Services:  

UX/Experience Design
Web Design
CRO

We partnered with McAfee, the pioneer and leader in online protection, to support a brand refresh and new mass consumer campaign with redesigned key digital entry points to drive greater trust, engagement, conversions, and revenue.

40%

Lift in site (CVR)

Insights from user interviews and usability testing informed a home page and related product page experiences that conveyed greater ease, trust, and simplicity.

Our easier-to-understand and more elevated all-in-one solutions tailored to the needs of key visitor personas and significantly increased new customer conversions.

21%

Lift in Revenue

Our new experiences not only boosted conversions but also emphasized more comprehensive data and privacy security solutions, leading to a greater selection of higher-value packages. This approach resulted in a 21% increase in revenue

Personalized Widget helps plan selection

In collaboration with McAfee's development and marketing teams, we introduced an interactive widget that aligns users' online security preferences with the optimal plan and protection level. Initial data indicates that the widget's presence significantly enhances overall conversion rates.