Shaping up social for customer growth
Services:
Paid Digital & Social
Performance UX
Website
Email
Seasonal Campaign
Our personalization media strategy increased relevance and drove untapped demand for TRX’s famous exercise system. Six new fitness communities were targeted with unique TRX benefit messages that tested against an evergreen control, resulting in higher e-commerce revenue and the discovery of two new segments for future high-performing rollouts.
Attracting new customers via segmentation
26%
Faster lead to purchase cycle
We re-engineered TRX’s landing page and checkout experience to drive significantly higher direct customer conversions.
63%
Lower customer CAC
Our target social and display creative increased conversions while lowering new customer acquisition costs.
Attracting new customers via segmentation
160%
Lift in YoY holiday sales revenue
Our pre-Black Friday campaign planning program helped drive leads and engagement that translated to significantly higher year-over-year holiday sales revenue.
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