Shaping up social for customer growth

Services:



Paid Digital & Social
Performance UX
Website
Email
Seasonal Campaign

Our personalization media strategy increased relevance and drove untapped demand for TRX’s famous exercise system. Six new fitness communities were targeted with unique TRX benefit messages that tested against an evergreen control, resulting in higher e-commerce revenue and the discovery of two new segments for future high-performing rollouts.

TRX-1
TRX-2

Attracting new customers via segmentation

26%

Faster lead to purchase cycle
dash-line

We re-engineered TRX’s landing page and checkout experience to drive significantly higher direct customer conversions.

TRX-phone

63%

Lower customer CAC 

Our target social and display creative increased conversions while lowering new customer acquisition costs.

TRX-4
TRX-5

Attracting new customers via segmentation

160%

Lift in YoY holiday sales revenue
dash-line

Our pre-Black Friday campaign planning program helped drive leads and engagement that translated to significantly higher 
year-over-year holiday sales revenue.

SAN FRANCISCO

166 Geary Street

5th Floor

San Francisco, CA 94108

NEW YORK

254 W 31st Street

15th Floor

New York, NY 10001

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