Direct Mail and Email Performance
Delivering a healthier bottom line
The nation’s leader in personal loans that help customers pay down higher-interest debt needed a lift for their critical direct mail channel. Our LIFT Approach and creative tests exceeded expectations, providing handsome dividends.
Lift in engagement with new and second loan members
By leveraging learnings found across other competitive packages, LIFT gave LendingClub’s control DMs a major “refresh.” Our new and compelling creative not only helped beat fatigue but also effectively reached our target audience—and in a big way.
Lift in engagement with second loan members
To create a more compelling, harder-working campaign, we leveraged existing successful direct mail messaging and modified it for email. By hitting the user with the right message at the right time—at every stage of their journey—we were able to drive significantly higher conversions and boost loan issuances.
Lift in new loan conversions
Our harder-working creative gave the recipient a more personalized experience, sold-in the emotional benefits of LendingClub and piqued curiosity with an official-looking OE. The results? We not only engaged new prospects but also drove exceptional response.
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