LendingClub Bank
Direct Mail, Email, Digital, Video
Delivering a healthier bottom line
We partnered with LendingClub Bank, America’s leading personal loan provider, to drive new loan conversions and increase engagement for both their direct mail and email channels.
new direct mail controls
By pairing key audience insights with our proven LIFT approach, we established 4 new direct mail controls over the course of 4 test campaigns.
Lift in new customers
By utilizing stronger, more impactful language and leveraging key emotional benefits, we achieved a significant increase in new loan issuances.
Lift in repeat loans
To create a harder working digital campaign, we leveraged winning direct mail messaging and modified it for email. By targeting current members with the right message at the right time, we were able to drive higher conversions and boost repeat loan issuances.
Work
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