MGM
Website Design, UX, Rebranding, Content Strategy, Acquisition & CRM Marketing Campaigns
Content & community for new growth
MGM, with a trove of top-notch content sitting dormant in its libraries, wondered how to reinvigorate and introduce its titles to new audiences. By leveraging its Sci-Fi fan community for a Pilot Program, we launched a paid membership, created an instant testbed for community engagement, and proved the power of old IP to build new audiences across digital channels. Our 3-month program delivered a proven model for MGM to launch fan communities, reintroducing MGM content to new consumers.
Fast membership conversion
Registered subscribers
Launched the Stargate Command streaming service and fan hub, driving full business, product, and creative strategy and execution. Pilot program exceeded registration target by 20%.
Sold out pilot paid memberships
Created and launched a brand new paid digital membership experience. In a 3-month pilot, completed acquisition & CRM marketing campaigns including social, newsletters, community management, and events. Introduced a gated membership subscription model and fan merchandise sales.
Hours watched for 3-month pilot
Executive produced & developed the full Stargate Command web and streaming experience, including serial videos, adjacent digital content, and community features.
Work
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