DRIVING CUSTOMER CONVERSIONS

Converting
more trials into
paid customers.

Our approach to direct mail and email helped SiriusXM acquire more paid
customers at higher lifetime value.

  • %

    LIFT in winback
    direct mail CPA

  • %

    LIFT IN TRIAL CONVERSIONS
    VIA EMAIL WELCOME SERIES

  • +

    Direct Mail
    Controls

LIFT via integrated channels:

CONVERSION
EMAIL PERFORMANCE

Our new welcome series email solution
drove +23% lift in paid customer conversions
with faster revenue recognition.

DIRECT MAIL

Our approach to direct mail has produced
6 challenger direct mail winners for SiriusXM’s
New Vehicle and Winback conversion teams.

RETENTION LIFT

We led the redesign of new repeat vehicle
purchase segment target that drastically reduced churn and improved lifetime value.

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