SiriusXM

Conversion Email Performance, Direct Mail, Retention
Converting more trials into paid customers

Our approach to direct mail and email helped SiriusXM acquire more paid customers at higher lifetime value.

Driving customer conversion

25%
Lift in winback direct mail CPA

Our “8 Rules” approach to direct mail produced 6 new direct mail controls for SiriusXM’s new vehicle and winback conversion teams.

23%
Trial conversions

Our new welcome series email solution drove +23% lift in paid customer conversions with faster revenue recognition.

18%
Churn reduction

We led the redesign of a new repeat vehicle purchase integrated program that increased retention and improved lifetime value.

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SAN FRANCISCO

Two Embarcadero Center
29th Floor
San Francisco, CA 94111

NEW YORK

20 Jay Street
Suite 311
New York, NY 11201