SiriusXM
Conversion Email Performance, Direct Mail, Retention
Converting more trials into paid customers
Our approach to direct mail and email helped SiriusXM acquire more paid customers at higher lifetime value.
Driving customer conversion
25%
Lower winback direct mail CPA
Our 8 Rules approach to direct mail produced six new direct mail controls for SiriusXM’s new vehicle and winback conversion teams.
23%
Lift in trial conversions
Our new welcome series email solution drove a 23% lift in paid customer conversions with faster revenue recognition.
+5 years
Top performing winback segment tactic
We led the redesign of a new repeat purchase segment target that drastically reduced churn and improved lifetime value.
Work
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