SiriusXM
Conversion Email Performance, Direct Mail, Retention
Converting more trials into paid customers
Our approach to direct mail and email helped SiriusXM acquire more paid customers at higher lifetime value.
Driving customer conversion
25%
Lift in winback direct mail CPA
Our “8 Rules” approach to direct mail produced 6 new direct mail controls for SiriusXM’s new vehicle and winback conversion teams.
23%
Trial conversions
Our new welcome series email solution drove +23% lift in paid customer conversions with faster revenue recognition.
18%
Churn reduction
We led the redesign of a new repeat vehicle purchase integrated program that increased retention and improved lifetime value.
Work
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NEW YORK
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