Shaping
up social
for customer growth
Attracting new customers via segmentation.
Our personalization media strategy increased relevance and drove untapped demand for TRX's
famous exercise system. Six new fitness communities were targeted with unique TRX benefit messages that tested against an evergreen control, resulting in higher online sales and the discovery of
two new segments for future acquisition rollouts.
-
%
LIFT in paid media
conversion rate -
%
Lower
Customer CAC -
%
FASTER LEAD
to purchase cycle
LIFT via integrated channels:
Website and
Performance UX
We re-engineered TRX's landing page and checkout experience to drive significantly higher direct customer conversions.
Paid Digital
and Social Creative
Our target social and display creative
increased conversion while lowering new customer acquisition costs.
EMAIL PERFORMANCE
We combined our LIFT Email Response Levers with scalable email templates to drive higher conversion and revenue.
Seasonal Campaign
Our multi-touch holiday campaign helped drive significantly greater order volume compared
to the prior year, helping achieve annual
revenue goals.