Website, Paid Digital & Social, Performance UX, Seasonal Campaign, Email
Shaping up social for customer growth
Our personalization media strategy increased relevance and drove untapped demand for TRX’s famous exercise system. Six new fitness communities were targeted with unique TRX benefit messages that tested against an evergreen control, resulting in higher online sales and the discovery of two new segments for future acquisition rollouts.
Attracting new customers via segmentation
Faster lead to purchase cycle
We re-engineered TRX’s landing page and checkout experience to drive significantly higher direct customer conversions.
Lower customer CAC
Our target social and display creative increased conversions while lowering new customer acquisition costs.
Lift in YoY holiday sales revenue
Our pre-Black Friday campaign planning program helped drive leads and engagement that translated to significantly higher year-over-year holiday sales revenue.
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