TRX
Paid Digital & Social, Performance UX, Website, Email, Seasonal Campaign
Shaping up up socal for customer growth
Our personalization media strategy increased relevance and drove untapped demand for TRX’s famous exercise system. Six new fitness communities were targeted with unique TRX benefit messages that tested against an evergreen control, resulting in higher e-commerce revenue and the discovery of two new segments for future high-performing rollouts.
Attracting new customers via segmentation
Lower CAC
Our segment-targeted social and display creative increased conversion while lowering new customer acquisition costs.
Faster lead to purchase cycle
We applied our “LIFT Email Response Levers” to new, scalable email templates to drive higher and faster lead conversion and revenue.
Pre-holiday campaign promotions
Our pre-Black Friday campaign planning program helped drive leads and engagement that translated to significantly higher year-over-year holiday sales revenue.
Work
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