Thursday, October 16 | 1 PM - 6:30 PM
Virgin Hotel | 1227 Broadway, New York
New rules. Straight talk.
Join top marketers and industry experts for an afternoon exploring what’s next in direct mail.
BY INVITATION ONLY
Join Us at this Fall’s Premier
Direct Mail Marketing Summit
Go to Registration Page to learn more
Connect with top brands and leaders driving direct mail innovation
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Why attend
The Direct Mail Summit?
Join us live in person in New York City for an engaging discussion to improve direct mail performance. Walk away with fresh ideas and strategies to help stay ahead in one of marketing’s most powerful channels.
- Fresh insights from industry leaders
- Real convos about what’s working (and what’s not)
- Live demos, bold strategies & creative inspiration
- Networking with clients, partners & peers
- Fun, high-energy learning opportunity
AGENDA: What we’ll cover
First Look: 2026 Outlook for Advertising and Marketing
Bruce Biegel, senior managing partner at Winterberry Group, will provide an early snapshot of their 2026 marketing & technology spend and trend forecast including trends in direct mail, creative and data as we all head into the 2026 budgeting cycle.
Expert Panel: The evolving role of DM for 2026 growth
Marketing leaders discuss their own evolving business objectives, how DM fits into today’s marketing mix, contributes to ROI, coexists with digital and streaming channels, as well as internal challenges to overcome, and more.
DM Deep Dives
- Segmentation Success Stories
- Winning DM Formats: What’s Working Now
- Incrementality & Performance Measurement
The 2025 Direct Marketer’s Mindset
Survey results and lively discussion of survey findings, including evolving best practices, integration lessons from the field, an innovation roundup, and Direct Marketers’ wish list & priorities for 2026.
Join this live event presented by
