Guru's latest Email conference brought a flourish of 80's themed sessions, complete with a SPAM-eating competition featuring Joey Chestnut, and insights from industry powerhouses Morning Brew, Sarah Jessica Parker, and Jay Schwedelson of Subjectline.com. …
Marketers often struggle to improve paid media results. The typical approach? Tweaking ad targeting, copy, or creative elements. While these are all important factors, a powerful lever is frequently overlooked: optimizing landing pages and …