Latest in: Performance Marketing
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Start with Your Landing Pages to Boost Paid Media Performance

Marketers often struggle to improve paid media results. The typical approach? Tweaking ad targeting, copy, or creative elements. While these are all important factors, a powerful lever is frequently overlooked: optimizing landing pages and …
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July 10, 2024
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4 Reasons to Use QR Codes in Your Direct Mail Campaigns

If you’ve eaten out at a restaurant in the past four years, you’ve likely scanned a QR code instead of being presented with a traditional menu. The pandemic and the advent of contactless restaurant …
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June 5, 2024
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5 Ways To Win In Winback

Marketing to your former customers can be one of the most efficient and impactful ways to generate new revenue without breaking your marketing budget. In fact, email and direct mail winback campaigns have routinely …
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January 1, 2024
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Direct Mail is Back: 4 Reasons DM is a Top-Performing Acquisition Channel

For decades, direct mail was traditionally a leading way for brands to acquire new customers. In the late 1990s, with the emergence of new, more exciting digital channels, much of the marketing world shifted …
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July 1, 2023

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