Last year, over 2 billion emails were sent on both Black Friday and Cyber Monday. With this unprecedented volume flooding inboxes, your subject line needs to work harder than ever. Spark Curiosity, Urgency and …

Marketers are always looking for new ways to boost sales, increase customer value, and stand out from the crowd. One strategy that continues to prove its worth is bundling—the practice of combining multiple products …

Marketers often struggle to improve paid media results. The typical approach? Tweaking ad targeting, copy, or creative elements. While these are all important factors, a powerful lever is frequently overlooked: optimizing landing pages and …

If you’ve eaten out at a restaurant in the past four years, you’ve likely scanned a QR code instead of being presented with a traditional menu. The pandemic and the advent of contactless restaurant …

Marketing to your former customers can be one of the most efficient and impactful ways to generate new revenue without breaking your marketing budget. In fact, email and direct mail winback campaigns have routinely …

For decades, direct mail was traditionally a leading way for brands to acquire new customers. In the late 1990s, with the emergence of new, more exciting digital channels, much of the marketing world shifted …