We are now deep in holiday campaign season. Performance expectations are high, and competition is fierce. Paid media costs are up 25–40% this quarter, inboxes are flooded, and consumers are in perpetual scroll mode. …

When Precision Data is Table Stakes, Great Creative Makes the Difference Marketing moves at lightning speed, and for the past decade, data has been its fuel. Programmatic advertising, advanced targeting, and attribution models let …

Marketers are always looking for new ways to boost sales, increase customer value, and stand out from the crowd. One strategy that continues to prove its worth is bundling—the practice of combining multiple products …