As budgets tighten and digital performance gets increasingly competitive, Direct Mail is stepping into a new role: the measurable, data rich engine for customer growth. On Thursday, October 16, we gathered an invite-only group …

When Precision Data is Table Stakes, Great Creative Makes the Difference Marketing moves at lightning speed, and for the past decade, data has been its fuel. Programmatic advertising, advanced targeting, and attribution models let …

Marketers are always looking for new ways to boost sales, increase customer value, and stand out from the crowd. One strategy that continues to prove its worth is bundling—the practice of combining multiple products …