If you’ve eaten out at a restaurant in the past four years, you’ve likely scanned a QR code instead of being presented with a traditional menu. The pandemic and the advent of contactless restaurant …

Marketing to your former customers can be one of the most efficient and impactful ways to generate new revenue without breaking your marketing budget. In fact, email and direct mail winback campaigns have routinely …

This month, we’re celebrating the 20th anniversary of LIFT Agency. Two decades of dedication, innovation, collaboration and measurable results have shaped LIFT into the agency we are today. We owe our years of success …

For decades, direct mail was traditionally a leading way for brands to acquire new customers. In the late 1990s, with the emergence of new, more exciting digital channels, much of the marketing world shifted …