Direct Mail is moving out of the mailbox and straight into your digital media mix.

Predictable, scalable growth has long been direct mail’s strength. Today, its impact extends well beyond the mailbox. As digital channels fragment and costs rise, direct mail is emerging as a powerful catalyst for online engagement. It's enhancing measurement, personalization, and performance across the full customer journey. This report explores how leading marketers are using direct mail to drive more efficient digital growth.