Direct Mail Performance
Pushing the envelope and driving results

Metromile, the leading pay-per-mile car insurance company needed to drive higher response and lower CPA in their critical acquisition direct mail channel.

Optimized Direct Mail Testing Strategies

Lift in direct mail response

We applied our proven direct mail methodologies to better match Metromile’s brand USPs to their target audience. By integrating stronger benefit-driven language and calls to action, we achieved a higher response rate and a lower cost per acquisition over their control.

Lift for new control

Our creative test that reflected an updated, more approachable Metromile brand not only conveyed a stronger brand-positive experience, but more importantly achieved higher response, lower CPAs while becoming a new control.

Want a lift?

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