Metromile
Direct Mail Performance
Pushing the envelope and driving results
Metromile, the leading pay-per-mile car insurance company needed to drive higher response and lower CPA in their critical acquisition direct mail channel.
Optimized Direct Mail Testing Strategies
22%
Lift in direct mail response
We applied our proven direct mail methodologies to better match Metromile’s brand USPs to their target audience. By integrating stronger benefit-driven language and calls to action, we achieved a higher response rate and a lower cost per acquisition over their control.
16%
Lift for new control
Our creative test that reflected an updated, more approachable Metromile brand not only conveyed a stronger brand-positive experience, but more importantly achieved higher response, lower CPAs while becoming a new control.
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