Direct Mail Performance
Pushing the envelope and driving results
Metromile, the leading pay-per-mile car insurance company needed to drive higher response and lower CPA in their critical acquisition direct mail channel.
Optimized Direct Mail Testing Strategies
Lift in direct mail response
We applied our proven direct mail methodologies to better match Metromile’s brand USPs to their target audience. By integrating stronger benefit-driven language and calls to action, we achieved a higher response rate and a lower cost per acquisition over their control.
Lift for new control
Our creative test that reflected an updated, more approachable Metromile brand not only conveyed a stronger brand-positive experience, but more importantly achieved higher response, lower CPAs while becoming a new control.
Want a firstname.lastname@example.org
166 Geary Street
San Francisco, CA 94108
254 W 31st Street
New York, NY 10001